Japan anime industry achieves record 28 billion dollars in global revenue

Japan's anime industry generated record revenues in 2025, reaching between $28.18 billion and $28.5 billion, or 4.45 trillion yen. The Hollywood Reporter, Variety, and Deadline reported the news. All three trade publications confirmed that total market revenue grew 15.8 percent in yen terms compared to 2024. [1][2][3]

The preliminary figures were presented at TIFFCOM, the content market linked to the Tokyo International Film Festival, by the Association of Japanese Animations. Variety reported that Hasegawa Masahiro, editor-in-chief of the association's annual report, presented the data on Friday. According to The Hollywood Reporter and Deadline, the figures encompass total industry revenues, including box office, streaming, television rights, and licensing. [1][2][3]

Overseas sales drove the majority of the market's performance. Variety and Deadline reported that international revenue reached around $16 billion to $16.1 billion, or 2.54 trillion yen, representing nearly 57 percent of the total figure. According to Deadline, the domestic Japanese market generated $12 billion, or 1.9 trillion yen, accounting for the remaining 43 percent. [1][2][3]

Variety reported that domestic spending in Japan saw a growth jump of 14.1 percent in 2025. The Hollywood Reporter and Deadline both noted that the overall market expansion was assisted by the worldwide performance of the theatrical release Demon Slayer: Demon Slayer Infinity Castle. [1][2][3]