Marvel releases new trailer for Avengers Doomsday promoting Infinity Vision format

Marvel Studios has released a new promotional trailer for Avengers: Doomsday in support of Disney's Infinity Vision theatrical initiative, according to reports from Bam Smack Pow and IMDb. The teaser video promotes the upcoming crossover release while highlighting technical projection standards across participating exhibition partners. [1][5]

Commercial tie-ins surrounding the feature are expanding across theatrical and retail partners. Variety reported that Hasbro and Wizards of the Coast unveiled Darkhold Destiny, a Marvel-themed Magic: The Gathering set featuring Doctor Doom and Doctor Strange. Regal Cinemas will host an exclusive card giveaway during the opening weekend of Avengers: Doomsday, according to WDW News Today. [3][7]

Additional consumer product partnerships include desk and gaming accessories. ComingSoon reported that merchandise maker Cable Guys has debuted 8.5-inch phone and controller holders featuring Doctor Doom and The Thing to support the film's theatrical push. [4]

Infinity Vision is a technical certification program established by The Walt Disney Company to ensure premium large format screen size, projection brightness, and immersive audio standards. Disney created the brand in September 2026 for the re-release of Avengers: Endgame. As of April 2026, the program encompasses 75 certified locations in the United States and 300 internationally. [9]

As FTMQ Film & TV reported earlier, Avengers: Doomsday is directed by Anthony and Joe Russo and distributed by Walt Disney Studios Motion Pictures. Cosmic Book News reported that Disney is currently engaging with exhibition partners and major Hollywood studios regarding theatrical distribution strategy and premium format screens. [8][13]