The Only Agency acquires London-based talent firm The Blogger Agent

United States talent agency The Only Agency is set to acquire London-based digital creator agency The Blogger Agent. The Wrap reported that the acquisition aims to secure a larger share of the creator economy as corporate marketing budgets shift. [1][2]

The Only Agency was founded by Kent Belden and represents fashion stylists, hair artists, and makeup artists in the entertainment industry. The Blogger Agent manages beauty influencers and digital creators across the United Kingdom, Europe, and the Middle East, according to The Wrap. [1]

The transaction will give clients of The Only Agency a direct path into brand partnerships and creator representation. The Wrap reported that creators represented by The Blogger Agent will gain access to resources from The Only Agency in New York. [1]